Privacy Policy
Last Updated: January 2026
Chai Li Plumbing ("we," "us," "our," or "Company") operates the chailiplumbing.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its features, functionality, and services.
Please read this Privacy Policy carefully. By accessing or using chailiplumbing.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on our site includes:
- Personal Data: Name, email address, postal address, phone number, and other identifiers you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our site.
- Cookie Data: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with our content, including clickthrough rates, time spent on pages, and affiliate links clicked.
2. How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behavior on our website.
- To track affiliate referrals and commissions from casino and betting site partners.
- To improve, maintain, and optimize our website functionality and user experience.
- To send marketing communications, newsletters, and promotional content (with your consent).
- To comply with legal obligations and respond to lawful requests from authorities.
- To prevent fraud, abuse, and maintain security.
3. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for basic site functionality and security.
- Analytics Cookies: Track user behavior to help us understand how visitors use our site.
- Affiliate Cookies: Monitor clicks and referrals to casino and betting partners to process commissions accurately.
- Marketing Cookies: Enable personalized advertising and track marketing campaign performance.
You can control cookie preferences through your browser settings and opt-out of non-essential cookies. Please note that disabling cookies may affect site functionality. You may also clear your cookies at any time through your browser settings.
4. Third-Party Links
Our website contains links to external casino, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review their respective Privacy Policies before providing any personal information or engaging with their services. Your interaction with third-party sites is governed by their own terms and privacy policies, not ours.
5. Your Rights
Under the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You may limit how we use your data.
- Right to Data Portability: You may request your data in a portable, machine-readable format.
- Right to Object: You may object to processing for marketing, profiling, and legitimate interest purposes.
- Right to Withdraw Consent: You may withdraw consent at any time where processing is consent-based.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Generally:
- Personal data provided voluntarily is retained for up to 3 years unless you request deletion.
- Affiliate tracking cookies are retained for up to 90 days.
- Analytics data is retained for up to 26 months.
- Data may be retained longer where required by applicable law or to establish, exercise, or defend legal claims.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your request within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.
Note: This website is intended for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided us with personal information, we will take steps to delete such information promptly.